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Case Study Of Manipal Academy of BFSI

Manipal Academy of BFSI
Education / Corporate Training in BFSI (Banking, Financial Services, Insurance)

Empowering Futures in Banking & Finance through Skill, Knowledge, and Opportunity

Display and enrollment in job-assured BFSI programs, program brochures, program detail pages (Banking, Insurance, FinTech, NBFC verticals), partner & industry-academia information, application forms, corporate training information.

Manipal Academy of BFSI

At a glance

Industry

Education / Corporate Training in BFSI (Banking, Financial Services, Insurance)

Location

India

Challenge

Presenting multiple BFSI programs (Banking, Insurance, FinTech, NBFC) in a clear, structured, and engaging manner to facilitate user navigation and program discovery.Maintaining a professional tone that appeals to both students and corporate partners.

Success Highlights

  • Delivered a user-friendly platform where learners can easily explore, compare, and enroll in BFSI programs.
  • Empowered the Manipal BFSI team with full control to update content, brochures, and media dynamically.
  • Strengthened industry trust with integrated partner showcases, testimonials, and placement success visuals.

Requirements

Requirements

Manipal Academy of BFSI approached the website implementation with these primary goals:

  • •Program Showcase & Enrollment To clearly present a portfolio of BFSI-sector training programs (Banking, Insurance, FinTech, NBFC) so prospective learners can explore and enroll
  • •Brochure / Resource Library To offer downloadable brochures and information packs for each program so that users can access full details in PDF form
  • •Corporate / Industry Credibility To highlight industry partnerships, job-assured programs, placement / career guidance, and demonstrate trust via partner logos, testimonials
  • •User Experience & Clarity To deliver an intuitive navigation, responsive layout (desktop + mobile), clear calls to action (Apply Now, Get in Touch), clarity on program details, fees, eligibility.
  • •CMS / Content Management To enable the Manipal BFSI team to update program offerings, brochure PDFs, blog or media spotlight, imagery, without heavy technical dependency.
  • •Performance, SEO & Trust To make the site fast, SEO friendly, secure (SSL, valid certificates), accessible and able to scale as new programs are added.

Challenges

During the design and build, some of the issues and constraints that needed to be addressed included:

  • •Multiple program verticals with overlapping but distinct content (e.g. Banking vs FinTech vs NBFC), which required careful taxonomy so users aren’t confused.
  • •Volume of downloadable assets (brochures, PDF resources) that need proper hosting, versioning, and linking.
  • •Mobile responsiveness given that many prospective students access via phones. Ensuring the layout (forms, program details, calls to action) works well on small screens.
  • •Trust indicators :showing job-assurance, partner logos, alumni / placement data, so prospective students feel confident.
  • •Scalability :new programs to be introduced, perhaps regional or vertical expansion; the site architecture should allow for easy addition.
  • •SEO content structure :clean URLs, meta information, structured content for program detail pages, ensuring good search visibility.
Challenges

Solutions We Provided

Here are the key solutions developed to satisfy the requirements and overcome the challenges:

Program Information Architecture & Navigation

  • •Created clear verticals/categories (Banking, Insurance, FinTech, NBFC) so users can quickly find relevant domains.
  • •Program pages with detailed content : eligibility, program curriculum, duration, fee, job assurances, partner/industry tie-ups.

Brochure / Resource Section

  • •A dedicated “Program Brochures” section containing downloadable PDFs for all major programs.
  • •Ensured each program page links to the relevant brochure.

Responsive UI / UX

  • •Designed mobile-first or responsive layouts so that program info, forms, navigation adapts to mobile devices.
  • •Clear calls-to-action (Apply Now, Get Brochure, Contact Us) placed prominently across pages.

CMS & Content Update Capability

  • •Implemented a content management system enabling marketing / content team to update program offerings, brochures, testimonials, blogs/media highlights.
  • •Version control or draft/publish workflows so changes can be staged without disrupting live site.

SEO, Performance & Security

  • •SSL certificate, secure hosting. Scamadviser confirms site is trusted/safe.
  • •Optimization of page load : image optimization, caching, lightweight code, minimizing external requests.
  • •Structured program pages with good meta titles, descriptions, possibly schema markup for educational programs (if applicable).

Trust & Credibility Elements

  • •Displayed partner & client logos, job assurance statements, statistics (learners trained, campuses, industry experts) to build trust.
  • •FAQs, contact information, fast support/help visibility.
Solutions

Impact

The new Manipal BFSI website delivered significant improvements across multiple dimensions. It enhanced user engagement by making it easier for visitors to explore program verticals and access relevant details, resulting in lower bounce rates and longer time spent on program pages. The platform also boosted lead generation through strategically placed “Apply Now” and brochure download calls-to-action, which increased inquiries and applications. With a robust CMS, the content team gained flexibility to update programs, brochures, and details instantly without developer support. Furthermore, trust and conversion rates improved through the inclusion of job-assurance highlights, partner logos, and credible content.

  • •Improved User Engagement : Easier to explore program verticals and find relevant program details led to lower bounce rates and higher time spent on program pages.
  • •Better Lead Generation : Clear “Apply Now” and brochure download CTAs led to more program inquiries and applications.
  • •Faster Content Updates : Marketing/content team could roll out new programs, brochures, or changes to existing ones without needing developer involvement.
  • •Increased Trust & Conversion : The inclusion of job-assurance promises, partner logos, and credible content increased prospective students’ confidence.
  • •Mobile Traffic & Reach : Responsive design ensured better accessibility for mobile users, helping expand reach.
  • •SEO content structure : clean URLs, meta information, structured content for program detail pages, ensuring good search visibility.

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