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Website & Mobile App Development

Anupam Shaadi
Matrimonial / Matchmaking

Verified Marathi Matrimonial Platform for Meaningful Connections

AnupamShaadi is a verified Marathi matrimonial platform offering profile search by community, religion, or caste, ‘Express Interest’ feature, chat/messaging, premium memberships, match suggestions, and secure profile verification.

Anupam Shaadi

At a Glance

Industry

Matrimonial / Matchmaking

Location

Maharashtra, India

Challenge

To modernize the AnupamShaadi platform with a unified, responsive website and mobile app that delivers consistent matchmaking, messaging, and verification experiences across all devices.

Success Highlights

  • Developed unified backend and APIs for seamless data sync between web and mobile.
  • Built responsive, high-performance website and Android app with matchmaking, messaging, and subscription management.
  • Enhanced user verification and privacy for trustworthy, secure matrimonial interactions.

Requirements

Requirements

AnupamShaadi sought to upgrade its digital ecosystem to offer a modern, user-friendly, and synchronized experience across website and mobile app. The key requirements included:

  • •A responsive, professional website to host user registrations, profile management, search & match features, and informational pages.
  • •A mobile app to offer users on-the-go access to matchmaking features : browsing profiles, messaging, match notifications.
  • •Synchronization between website backend and mobile app, so user data (profiles, matches, messages) stay consistent.
  • •Profile verification and security features to ensure trust and authenticity.
  • •Search, filter, and matchmaking algorithms tailored for Marathi / community / caste / preference-based filtering.
  • •Membership / subscription features : free vs premium access, advanced filters or contact privileges.
  • •Performance, usability, and fast load across devices (web and mobile).
  • •Admin dashboard / CMS for managing users, profiles, content, and moderation.

Challenges

During the development phase, several technical and operational challenges were addressed to ensure synchronization, scalability, and security across web and mobile platforms:

  • •Designing and scaling a backend capable of supporting both website and mobile clients, handling profile data, searches, messaging, and updates.
  • •Ensuring that user data (profiles, preferences, photos) is synchronized and consistent across web and mobile.
  • •Implementing effective user verification (e.g. via mobile / email) to reduce fake or spam profiles.
  • •Providing efficient and performant search / filter / matchmaking logic, especially when combining multiple criteria (community, location, age, preferences).
  • •Managing sensitive user and profile data securely (privacy, encryption, access controls).
  • •esigning mobile app user interfaces that are intuitive, light, and responsive.
  • •Handling media uploads (photos) reliably, and ensuring they propagate across platform.
  • •Defining subscription / membership logic (free vs paid features) and enforcing them across both web and mobile.
  • •Monitoring, scaling, and optimizing performance as user base grows.
Challenges

Solutions We Provided

To deliver an integrated and high-performing matrimonial experience, our team implemented the following solutions:

Unified Backend & API Layer

  • •Developed centralized APIs consumed by both web and mobile applications.
  • •Ensured real-time data synchronization for profiles, matches, and messages.

Responsive Web Platform

  • •Created a sleek and responsive web interface for registration, search, messaging, and upgrades.
  • •Implemented optimized search filters by community, religion, caste, age, and location.

Mobile App Development

  • •Built the AnupamShaadi Android app with push notifications, messaging, and subscription handling.
  • •Implemented lightweight, performance-optimized UI for smooth user experience.

Verification & Security

  • •Introduced mandatory email and mobile OTP verification.
  • •Enabled HTTPS encryption and privacy-first data handling.

Subscription & Feature Management

  • •Implemented premium membership logic across web and app.
  • •Integrated in-app purchase and web-based upgrade flows for easy access to advanced features.

Performance Optimization

  • •Optimized image uploads, caching, and database queries for faster load times.
  • •Implemented monitoring and analytics to ensure uptime and detect issues proactively.

Subscription & Feature Gating

  • •Defined and enforced subscription tiers (free vs premium) for features such as viewing contact details or sending messages.
  • •In-app and web flows to upgrade membership, handle payments, and manage subscription status.
Solutions

Impact & Outcomes

The new AnupamShaadi website and mobile app transformed the platform into a modern, secure, and engaging Marathi matchmaking ecosystem — improving user trust, engagement, and subscription conversions.

  • •Improved user registration rates due to better usability and mobile access.
  • •Increased engagement with higher chat, interest, and match interactions.
  • •Reduced fake accounts through mobile and email verification systems.
  • •Boosted premium subscriptions and overall monetization.
  • •Enhanced platform stability and performance under growing user load.
  • •Built stronger brand credibility through a professional digital experience.

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