Ambad Industries & Manufacturer’s Association (AIMA) / Case Study

Empowering Nashik’s Industrial Community through a Unified Web and Mobile Platform

HIGHLIGHTS

Name: Ambad Industries & Manufacturer’s Association (AIMA)
Industry: Industrial / Trade Association
Region: Nashik, Maharashtra, India
Core Offerings: Representing and supporting the industrial community in Nashik (networking, events, advocacy, news, member services)

In this article

Requirement

Challenge

Solution

Impact

Enhancing AIMA’s Digital Presence and Member Engagement through Web and Mobile Platforms

AIMA engaged to enhance its digital presence and member engagement via both the website and a mobile app. Key goals included:

A modern, professional website to showcase AIMA’s identity, services, events, industrial news, and membership information.
A content management system (CMS) to allow AIMA staff to post announcements, news, events, gallery, and directories.
A member’s portal / section where only approved members can access restricted content or communications.
A mobile app (AIMA Connect) to facilitate member engagement with features like directory, circulars, events, forums, polls, chat, and timeline.
Synchronization between the web backend and mobile app so updates on the website / CMS reflect in the app.
Secure authentication and authorization for member access control.
Good performance, usability, and reliability across devices.
Ability for AIMA to manage content, announcements, and events easily without technical dependence.

Overcoming Technical and Functional Challenges in Building a Unified Platform

During discovery, several challenges were identified:

Integrating membership-only features and secure content with public site content.
Building a reliable backend that serves both web and mobile app clients.
Ensuring that updates (events, news, member directory, circulars) are reflected in the app in real time or near real time.
Designing a mobile interface that is intuitive to members, with features like chat, polls, timeline, and forum.
Handling authentication and registration workflows — allowing only pre-approved members to register and access the app.
Ensuring privacy, data security, and permission management, especially for sensitive member information and chats.
Managing multiple content types (news, circulars, events, gallery, forum, polls) in a unified content management system (CMS).
Maintaining performance and reliability under load, especially during event announcements and push notification bursts.

Delivering a Unified Web and Mobile Experience for AIMA

To meet their objectives and overcome challenges, we delivered the following:

Built a content management backend that supports multiple content modules: news, circulars, events, gallery, member directory, polls, and forum.
Implemented role-based access control to separate public content from member-only content.
Developed APIs to serve both the website frontend and the mobile app seamlessly.

Designed and developed a responsive, professional website reflecting AIMA’s identity and services.
Created sections for news, events, member directory, about us, contact, and gallery.
Developed public and member-specific pages, allowing members to access additional content after login.
Optimized SEO and usability for better performance and search visibility.

Developed the mobile app (AIMA Connect) for members with features like Member Directory, Circulars, Events listing & RSVP, Discussion Forum / Chat, Polls / Surveys, Gallery / Media, and Timeline / Activity Feed.
Implemented an authentication flow allowing only pre-approved members to register and log in.
Enabled synchronization of content updates from the backend to the app in real time.

Implemented secure user authentication and authorization mechanisms.
Applied strong data privacy practices, limiting sharing of personal data; the app declares no data shared with third parties (as per Google Play policies).
Ensured encryption in transit (HTTPS API calls) and secure storage practices.

Integrated push notifications for announcements, circulars, and event reminders.
Developed backend and API support for synchronizing new content such as news and circulars to users’ apps instantly.

Performed functional testing across all modules, including directory, chat, forum, and polls.
Verified compatibility across multiple Android devices and versions.
Conducted user acceptance testing with actual member users.
Provided training and documentation for AIMA admins to manage content, approve new members, and moderate forums effectively.

Enhancing Member Engagement, Communication, and Digital Credibility for AIMA

Post-launch of the updated website and app, the results and benefits included:

Improved member engagement : Members can now access announcements, circulars, events, and forums via the app, increasing usage and connectivity.
Better communication flow : AIMA can push updates directly to app users, keeping members informed in real time.
Increased efficiency : Content teams post once in the backend, and updates instantly appear on both web and app, reducing effort and duplication.
Enhanced brand image : The modern website and mobile app have strengthened AIMA’s digital credibility and professional identity.
Controlled access : Only pre-approved members can view restricted sections, maintaining exclusivity and data security.
Data-driven insights : AIMA can track app usage, event RSVPs, and forum activity to make informed strategic decisions.
Higher member satisfaction : Members enjoy easier access to materials, participation in polls and forums, and quick lookup of the member directory.

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